Privacy Policy

Arvelo ("we," "us," or "our") operates the Arvelo platform at arvelo.com. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our service.

1. Information We Collect

Account Information

When you create an account, we collect your email address. We use passwordless authentication (magic links), so we never store passwords.

Usage Data

We automatically collect information about how you interact with our service, including pages visited, features used, timestamps, and referring URLs.

Website Analysis Data

When you submit a URL for analysis, we scrape publicly available content from that website and its competitors. This data is processed by our AI pipeline to generate your marketing strategy report.

Device & Technical Data

We collect browser type, operating system, IP address, and device identifiers to ensure service security and improve performance.

2. How We Use Your Information

• Generate and deliver personalized marketing strategy reports
• Authenticate your identity and maintain your account
• Improve and optimize our AI analysis pipeline
• Communicate service updates and respond to inquiries
• Detect, prevent, and address fraud or technical issues
• Comply with legal obligations

3. Third-Party Services

We use the following third-party services to operate Arvelo:

• Supabase — authentication and database hosting
• Anthropic (Claude API) — AI-powered analysis and strategy generation
• Firecrawl — website scraping and data extraction
• Railway — application hosting and infrastructure

Each third-party service processes data in accordance with their own privacy policies. We only share the minimum data necessary for each service to function.

4. Data Retention

Your strategy reports are stored as long as your account is active. You may request deletion of your account and associated data at any time by contacting us. Publicly shared reports remain accessible via their unique link until you disable sharing or delete the report.

5. Data Security

We implement industry-standard security measures including encrypted connections (TLS), secure authentication flows, and row-level security policies on our database. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

6. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Object to or restrict certain processing
• Data portability
• Withdraw consent where processing is based on consent

To exercise any of these rights, contact us at the address below.

7. Cookies

We use essential cookies to maintain your authentication session. We do not use advertising or third-party tracking cookies.

8. Children's Privacy

Arvelo is not intended for use by anyone under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child, we will take steps to delete it promptly.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page and updating the "Last updated" date. Your continued use of the service after changes constitutes acceptance of the revised policy.

10. Contact Us

If you have questions about this Privacy Policy, please contact us at privacy@arvelo.com.